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Overview

Design

Results

Overview

Design

Results

Monthly Challenges

Duolingo, 2021

Gamifying long-term goals for language learners

Monthly Challenges

(About)

Monthly Challenges offers themed competitions to help learners set and achieve goals while practicing regularly. Each month, participants can take on a new challenge and earn exclusive badges to mark their progress.

In my role as design lead, I guided the creation of this feature from an initial idea to the launch of the MVP. Our aim was to support Duolingo learners in staying motivated over longer periods of time and help them enjoy making strides towards their language learning objectives.

(Role)

UX/UI design
Product strategy

User research
Illustration & animation

Design highlights

Dedicated home for Challenges allows learners to see both their daily and monthly progress, as well as showcase the exclusive badges they've earned.

Dedicated home for Challenges allows learners to see both their daily and monthly progress, as well as showcase the exclusive badges they've earned.

Prominent progress tracker is visible on home to motivate learners to practice longer.

Prominent progress tracker is visible on home to motivate learners to practice longer.

Celebrating small and big wins is important for motivation, so we introduced animations to reinforce user progress.

Celebrating small and big wins is important for motivation, so we introduced animations to reinforce user progress.

The details page showcases not only their up-to-date progress, but also various learning stats and interesting facts about the challenge.

The details page showcases not only their up-to-date progress, but also various learning stats and interesting facts about the challenge.

The themed aspect of challenges allows our illustrators to build upon Duolingo's character world and establish a more personal connection with our learners.

The themed aspect of challenges allows our illustrators to build upon Duolingo's character world and establish a more personal connection with our learners.

(Outcome)

The Monthly Challenges MVP launch was the best performing experiment for user retention since 2019, and increased the amount of time users spent learning by over 2 million minutes a day overall. More importantly, it has created a great foundation for experimenting with various progress tracking mechanics and has provided a place for highlighting Duolingo’s beloved characters.

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